References: Marque Noire
Product launch and brand image
Hitstorm strengthened the high-quality image of the fashion label Marque Noire and accompanied the launch of new products.
For the european championship in France the label launched a special edition of its snapbacks and basecaps. Besides various celebrities the products should also be promoted by influencers on Instagram and Snapchat.
The entire portfolio was intentionally promoted with a high-fashion attitude in an everyday setting in order to stretch the luxury image of the brand as well as its versatility.
We achieved this balancing act with a set of strong influencers. Thanks to them, we raised awareness for Marque Noire with over two hundred thousand of fashion and soccer fans during the championship.
Engagement rate: 7.1%