References: I AM KAMU
Market entry and brand building
The fashion label I AM KAMU was developed in collaboration with Hitstorm and solely marketed with the help of influencers.
Within 12 months I AM KAMU has become an international fashion brand that caters a broad range of accessories, from bracelets and bangles to watches and sunglasses. Thanks to the collaboration with influencers on Instagram and Snapchat the brand has seen an extreme growth while maintaining a healthy profitability since the beginning. I AM KAMU is primarily operating in Germany and France at a 7-figure annual revenue.
Hitstorm was responsible for the daily operations as well as the influencer marketing strategy, the brand building throughout social media and the product development.