References: The Primal Pantry
Market entrance and repositioning
Hitstorm supported the market entrance for the paleo bars of The Primal Pantry in Germany and Austria.
Besides raising awareness for the brand we also focused on extending the target group towards buyers with a passion for lifestyle products.
During the campaign, sports and lifestyle influencers drew attention to the natural ingredients of the bars as their unique selling proposition. The diverse application possibilities of the bars in daily life was amplified by the use of Snapchat.
The campaign reached out to hundreds of thousands of potential buyers, resulting in a strong uprise of qualitative fans in the brand’s social media channels.
Engagement rate: 4.3%