Product launch and ambassadorship
Hitstorm accompanied the launch of the vegan product portfolio of VegiFEEL on Instagram and introduced the brand to a lifestyle-oriented audience.
The brand’s protein as well as its protein spread were not only placed within the vegan segment but intentionally with fitness and lifestyle influencers as well. These influencers promoted the products’ natural ingredients and excellent nutritional values with diverse recipe postings, thereby creating buzz beyond a purely vegan style of living.
Thanks to building up the influencer pool in an iterative manner, narrowing down the most engaging influencers with continuous analyses, long-term collaborations with VegiFEEL were achieved and the brand’s lifestyle imagine established.
Engagement rate: 6.7%