Portfolio Sailor Watch

References: Sailor Watch

Brand awareness and repositioning

Together with the young watch brand Sailor Watch we developed a holistic influencer concept for Instagram that was implemented over several weeks.

The goal was to raise brand awareness with influencers in the DACH region and to establish the brand’s watches as a daily companion, be it during everyday life or on vacation.

At the same time, we introduced a repositioning of the brand towards a younger clientele.

A multitude of contextual, user-generated content helped to reach millions of people at high engagement rates and to raise awareness in social media significantly.

Reach: 1.1m
Engagement rate: 6.1%